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Technology Marketing Alliance Announces 2011 Board of Advisors
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At TMA Event Pragmatic Marketing’s Steve Johnson Draws—and Energizes—a Crowd
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“Management by press release.” An MCI throwback mantra.
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Hey marketers and marketing automation vendors: Your capability isn’t always...
I have found that, when it comes to marketing automation platforms, if a user/marketer sees an interesting (potentially powerful) capability, they assume it is a benefit.For example, just because a...
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When Marketing Dinosaurs Roamed the Earth: An Evening with HubSpot’s Brian...
HubSpot’s Brian Halligan gives marketers a good-natured slap in the faceBy Bob London, President of London, InkBrian Halligan is CEO of HubSpot, and he has biz cred. He’s one of the current “it guys”...
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Recap: LinkedIn for Business Event with Jason Jue, CMO, Vocus
Recap: LinkedIn for Business Event with Jason Jue, CMO, Vocus I serve as the chair for the Technology Marketing Alliance, a members-only, local technology group for senior marketers in the region....
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CONNECT WITH YOUR PEERS | INSPIRE NEW IDEAS | ENERGIZE YOUR MIND
The definitive forum for Washington’s elite marketers
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Recap: LinkedIn for Business Event with Jason Jue, CMO, Vocus
I serve as the chair for the Technology Marketing Alliance, a members-only, local technology group for senior marketers in the region. Every quarter we bring in amazing speakers to share best practices...
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Recap: Creating a Digital Marketing Revolution
Elizabeth Shea, SpeakerBox Communications; Nick Panayi, CSC and Cheryl Dickison, R2integrated Nick Panayi, Director, Global Brand & Digital Marketing at CSC, was the featured speaker at the most...
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TMA Event Recap – Hear From Your Peers!
The last TMA event for 2014 featured J Rollins from Optoro and Susan Ganeshan from Clarabridge discussing driving their organizations’ strategic marketing initiatives. J is the chief revenue officer...
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Event Recap: Sales and Marketing Alignment, Marketing Automation and More
Speakers Mike Morper and Mike Lees with moderator, Elizabeth Shea We held our first event of 2015 at the end of January and what a great event it was. The “Hear From Your Peers” format featured Mike...
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Event Recap: Marketing for an Acquisition
Speakers Brian Reed and Derek Johnston along with moderator Elizabeth Shea The Marketing Alliance (TMA) held its second event of the year on March 20 with featured panelists Brian Reed (BoxTone, now...
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EVENT RECAP: DISCOVERING YOUR CUSTOMERS’ “ELEVATOR RANT”
Quick: what do you think your customers say about you when you’re not around? Is it good, or bad? That was a point that Bob London of London Ink made at The Marketing Alliance’s (TMA) recent fall...
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Event Recap: Measuring Success for Modern Software Marketers
Software eats the world Data dominates all Nothing is immune These immortal words from Marc Andreessen, as related by Matt Howard, kicked off the most recent- and largest- TMA event to date. Matt, a...
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Event Recap: Building (or Rebuilding) a Marketing Machine from the Ground Up
Christine Schaefer, CMO, ThreatConnect In early April The Marketing Alliance (TMA) held its first event of 2016. The “hear from your peers” style event allowed for great conversation and sharing of...
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June TMA Recap: Boost Demand With Account-Based Marketing
The Marketing Alliance (TMA) held its June “Hear From Your Peers” event on June 21, featuring a presentation from Triblio co-founder and CMO Jason Jue on how to boost demand with account-based...
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July Event Recap: Analyzing the Go-to-Market Pyramid
The Marketing Alliance (TMA) held its July “Hear From Your Peers” event on Tuesday the 26th, featuring a presentation from technology executive Michele Perry. Michele is veteran of the tech community,...
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November Event Recap: New Metrics for Marketing
The final TMA event for 2016 was held at the start of November, and it was a great session to close out the year. Pam Casale, CEO of ASAP Marketing LLC, led a lively discussion about the new metrics...
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Event Recap: Social Success in a B2B World
Social media – two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate...
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The Secret to B2B Sales Success? A Holistic Account-based Strategy
At the most recent TMA event Cindy Zhou, VP and principal analyst at Constellation Research, talked about her latest findings, which reveal that B2B sales success requires a holistic, account-based...
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